What may seem like ordinary, everyday actions—drinking coffee, waiting in line at the mall, walking in the rain—can take on a completely different meaning for someone who is open to inspiration and imagination.
Lufthansa is Germany’s flagship airline and one of the world’s leading carriers in terms of passenger transport.
Since November 2013, its social campaign “#inspiredby” has been offering travelers new ways to think and new perspectives to explore.
“Inspiration gives no warning,” said Gabriel García Márquez—and that’s precisely why it can be found in any place, at any moment.
Even the smallest personal experience can spark something great: a feeling, a gesture, a fleeting emotion—any of these can leave a lasting impression on someone’s life.
The video, created in collaboration with Nicola Botti, was developed for Lufthansa’s Inspired By social campaign and submitted to the international competition dedicated to the initiative.