{"id":2361,"date":"2024-11-26T10:53:01","date_gmt":"2024-11-26T10:53:01","guid":{"rendered":"https:\/\/dev7.base315.net\/senza-categoria\/syncretism\/"},"modified":"2025-07-09T16:04:00","modified_gmt":"2025-07-09T16:04:00","slug":"syncretism","status":"publish","type":"post","link":"https:\/\/www.lorenzobailo.com\/en\/advertising\/syncretism\/","title":{"rendered":"Syncretism"},"content":{"rendered":"<style>.elementor-2361 .elementor-element.elementor-element-1bdee17e{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--margin-top:200px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:100px;--padding-left:0px;--padding-right:0px;}.elementor-2361 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.ekit_socialshare > li > div{font-size:var( --e-global-typography-accent-font-size );}.elementor-2361 .elementor-element.elementor-element-5b3819bb .ekit_socialshare > li{margin:0px 5px 0px 5px;}.elementor-2361 .elementor-element.elementor-element-5b3819bb > .elementor-widget-container{margin:5px 0px 0px 0px;}.elementor-2361 .elementor-element.elementor-element-5b3819bb{width:100%;max-width:100%;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2361\" class=\"elementor elementor-2361 elementor-262\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdee17e e-flex e-con-boxed e-con e-parent\" data-id=\"1bdee17e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72127514 e-con-full e-flex e-con e-child\" data-id=\"72127514\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f47e7bd premium-header-inline premium-lq__none elementor-invisible elementor-widget elementor-widget-premium-addon-dual-header\" data-id=\"f47e7bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"premium-addon-dual-header.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"premium-dual-header-first-header \"><span class=\"premium-dual-header-first-span\">Syncretism <\/span><\/h2> \t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb0144 elementor-widget elementor-widget-heading\" data-id=\"acb0144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Pilkelab, 2021<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55c2df elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"f55c2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Syncretism. On one side, extreme contemporaneity, innovation, Italian-made brands. On the other, the prestige of antiquity, the styles and traditions of our history\u2014humble and noble materials like wood, which has stood the test of time.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac35779 elementor-widget elementor-widget-text-editor\" data-id=\"1ac35779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the video I directed for Pilkelab, I chose to highlight the tactile essence of materials\u2014an element that is also central to the studio\u2019s design philosophy.<br>Pilkelab is a space that blends creativity, architecture, design, graphic art, and marketing. The materials used are not just functional\u2014they\u2019re fundamental to its identity.<br>Each raw material is respected for what it is: not destroyed, but transformed in a way that preserves its nature and gives it prominence.<br>I was drawn to the idea of letting materiality speak to all the senses, especially through the emotions and sensations evoked by touch. Warm or cold, smooth or rough\u2014each material carries an emotional language that\u2019s felt not just physically, but psychologically as well.<br>The soundtrack, composed specifically for the project by Zebra Sound, merges seamlessly with this concept\u2014translating the feel of each material into a sonic texture that makes the space feel soft, fluid, and inviting. The result is a video that becomes a full sensory experience, creating a connection with the natural origins of every material featured.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02de685 elementor-widget elementor-widget-video\" data-id=\"02de685\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=P_FubHVvW48&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76bb6fa0 e-con-full e-flex e-con e-child\" data-id=\"76bb6fa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f55bd26 e-con-full e-flex e-con e-child\" data-id=\"5f55bd26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a169dda elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4a169dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3819bb elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-elementskit-social-share\" data-id=\"5b3819bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-a14f26e\" data-social=\"facebook\">\n                    <div class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-5daf535\" data-social=\"linkedin\">\n                    <div class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-83d5c8a\" data-social=\"whatsapp\">\n                    <div class=\"whatsapp\">\n                        \n                        <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>                        \n                                                                                            <\/div>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Syncretism Pilkelab, 2021 &#8220;Syncretism. On one side, extreme contemporaneity, innovation, Italian-made brands. On the other, the prestige of antiquity, the styles and traditions of our history\u2014humble and noble materials like wood, which has stood the test of time.\u201d In the video I directed for Pilkelab, I chose to highlight the tactile essence of materials\u2014an element [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2361","post","type-post","status-publish","format-standard","hentry","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Syncretism - Video by Lorenzo Bailo for Pilkelab<\/title>\n<meta name=\"description\" content=\"Syncretism is the video directed by Lorenzo Bailo for Pilkelab: a visual tale that celebrates materials, Italian design and contaminations between past and innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lorenzobailo.com\/en\/advertising\/syncretism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Syncretism - 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